Now that you’ve settled on the name of your startup it’s time to get a logo. A logo is important because it identifies your startup to your potential investors and customers. A startup logo doesn’t need to be perfect, focus grouped or expensive. It just needs to convey your belief in your startup. Branding starts with the logo. It sets the tone for your startup and conveys what it delivers.

Your startup logo should be professional but not expensive. The startup logo acts as the place holder for what your company will eventually become. Companies routinely update their brands, including their logos throughout their lifecycles.

Although your first logo doesn’t need to be expensive, your startup depends on that first impression. There are places online where you can get a logo for $20 or less. Be careful. Are you dealing with a designer in the United States? This is important because you have recourse. There are many behind the scenes things that go into a logo design. They include copyrights, typography licensing, the mechanics of the files you receive and an understanding of what you want to achieve.

The last thing you need as a startup is to defend yourself from a lawsuit for copyright infringement or find out that the files that were delivered to you are not acceptable to the printer printing your business cards.

Rather than trying to understand the intricacies of what happens behind the scenes when building your new logo, work with a company in the U.S. that you have recourse should the worst happen. No one wants to go to court. But if you do, what are the chances of resolving the dispute in another country with one based in the U.S?

Work with an American-based company to give you some peace of mind as you focus on bringing your dreams to fruition.

At Cognent we offer you a cost-effective logo development service that makes you look professional and most important, because we are based in the United States offers you peace of mind should the unthinkable happen.

Our logo package includes a logo design that communicates your startup essence. We develop your brand identity. Brand identity is your logo, the colors that sets your identity and the typography, or fonts that tell the story of your startup.

A consistent look-and-feel is important to your startup. It conveys trust and professionalism to both your clients and investors. A consistent look-and-feel is driven by your brand style guide. A brand style guide tells you what colors to use, how to use them and how to set the tone for all your print and online presence. Our startup logo design package includes a brand style guide tailored to you.